Redundancy/ Coherence/ Personalization Principle
Visit http://www.rioneasygreenhouse.com/ and click on high bandwidth. When the avatar appears click on the green arrow beneath her.
Redundancy Principle:
Graphics are explained by audio alone rather than by audio and text. To see the example click on “Frequently Asked Questions”. The avatar explains and gives answer to each question using relevant graphic and audio narration. There is no use of text.
Coherence Principle:
There is no background sound or other distractive music added to hinder learning about the website. The avatar only presents the main points and highlights of the website without providing any irrelevant material that can hinder learning.
Personalization Principle:
The avatar looks visually realistic. The avatar acts as a coach to explain the contents of the website. The style of the audio narration is very natural & conversational that involves words like Hi, I, we, my, you, your.
posted by Aanal Sheth at 4:14 PM
2 Comments:
Great site. I like how it used the avatar to explain everything. It was very personalized and explained greenhouses very well. I like how it had all three principles in the one website.
The avatar's voice was warm and welcoming, yet sophisticated enough to lead the visitor to the feeling of quality in the product.
The design was very simplistic and focused on the greenhouse, not a bunch of other graphics and text that could distract visitors.
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